Samsung be more you
Featured in Little Black Book
“The campaign marks a milestone in combining photorealistic AI-generated talent, complex expressive choreography, and sustained commercial-grade product fidelity at scale.“
— LBB, September, 2026.
I directed a campaign built around a human-first approach to AI production.
We began with real actors and directed performances, using authentic movement, expression and choreography as the foundation for the AI process. From there, we developed the visual worlds around them, with specific control over casting, wardrobe, environments, camera, lighting and product integration.
The result was a hybrid production process that combined traditional directing and filmmaking craft with generative AI, creating cinematic, highly controlled work at a scale that would have been difficult to achieve through conventional production alone.
Tools: Live action, Seedance, Kling, Nano Banana, Midjourney, Magnific API
Feastables Halloween
The scariest thing this Halloween is missing out.
Tools: Veo3.1, Nano Banana, Enhancor, Suno, ElevenLabs, Midjourney, ChatGPT, Adobe suite, Davinci Resolve.
Career Migration
Job hunters face familiar anxieties in unfamiliar territory.
Featured in Shots
“The bold, clever, absurd ideas that drew me into advertising in the first place now feel more achievable than ever. And importantly, it’s not a zero-sum game. Live action can thrive. Hybrid shoots can thrive. AI-only projects can thrive. The right tool for the right idea.
At the end of the day, I love bringing unusual ideas to life. My hope is that these new tools encourage brands to take bigger risks and put more work into the world that people actually want to watch. Is a golden age of advertising just around the corner? Fingers crossed." he added.“
— Shots, August, 2025.
Tools: Veo3, Runway, TopazLabs, ElevenLabs, Midjourney, ChatGPT, Adobe suite, Davinci Resolve.
Fix the drip
Water waste adds up.
Featured in AdAge
“[Zack Seckler] created a striking AI-generated spec ad for the EPA's WaterSense using Veo3 and ElevenLabs, mimicing the polish and tone of a broadcast-level commercial. The spot took about a week to produce-with dozens of iterations per shot to dial in tone, pacing and composition.
While not a replacement for live-action, Seckler called AI tools "wildly inspirational" for exploring creative direction, world-building and storytelling. "It's kinda close to how I'd direct this script in the real world,“
— AdAge, July, 2025.
Tools: Veo3, ElevenLabs, Midjourney, ChatGPT, Adobe suite, Davinci Resolve.
Kingsford x HOTD
Summer is coming.
Tools: Seedance, Enhancor, Suno, ElevenLabs, Midjourney, ChatGPT, Adobe suite.
don’t be an a-hole
Safe digging starts with one simple call.
Tools: Veo3, Runway, ElevenLabs, Midjourney, ChatGPT, Adobe suite, Davinci Resolve.