CURRENTLY UNDER EMBARGO
“One less thing to worry about”
Insurance company The Zebra came to me with a brief that could fit on a sticky note:
Make a comedy campaign. Make it fast.
We went from handshake to shoot day in six weeks.
"One Less Thing to Worry About" features people in absurdly dangerous situations, casually listing their everyday worries. A hiker being roasted on a spit. A mountain biker tangled upside down in a tree. A window washer dangling from a broken rig. A falconer being carried through the sky by a giant eagle. None of them seem particularly concerned, as they've got The Zebra. So at least their insurance is one less thing to worry about.
I developed, directed, photographed and produced the campaign along with an elite team. Each spot was filmed on a LED volume wall over the course of a single shoot day in Brooklyn.
Client: The Zebra
Director & Photographer: Zack Seckler
CD: Josh DiMarcantonio
Co-EP: Kathryn Tyrrel O’Connor
Creative Producer: David Herman
Post Production: Mackcut
